Análise de projetos de desenvolvimento de parcerias de negócios entre startups e grandes empresas em um contexto de inovação aberta: estudo de caso

Abstract

This work proposes the development of a study to guide the business relationship between Startups and Large Companies, analyzing the network and orchestration mechanisms that govern their interactions, identifying bottlenecks that compromise existing relationships and discussing the best practices that can guide future relationships. Therefore, the concept of Startups and the mechanisms of interaction between them and large corporations in a concept of Open Innovation were explored. The adopted methodology was field study, with bibliographical research and interviews for data collection. As expected results, some aspects identified in the theory on the subject can be confirmed from the interactions with the interviewees. Others will not be so evident and will demonstrate, from the data collected and analyses, the influence of specific characteristics and realities in this process, which are also targets to be discovered in this study. The conclusion of the work should present important contributions for the different actors within this process: the network and orchestration mechanisms between the actors involved; large corporations and the challenge of operationalizing the relationship; and startups, with the challenge of effectively transforming such a relationship into a partnership for successful innovation.