Definição de um modelo gamificado para gestão organizacional

Abstract

With the behavioral change of professionals in the labor market, increasingly influenced by new generations and technological evolutions of the 21st century, this research, aimed at obtaining a better performance of these employees in organizations, proposes an organizational management model based on gamification. Its unprecedented aspect is to translate the competition among players, resulting from a traditional gamified intervention, into a collective result which does not benefit the individual in corporate environments. Using the research-action methodology, gamification was applied in two real companies from different market segments. As a result of the application of the gamified model, it was possible to identify its contribution regarding knowledge management, senses of critical and risk analysis, interactivity between people, organizational climate, employee’s commitment and engagement and, above all, uniformity and synergy of actions in order to achieve a positive and common result for companies, making the work challenging and consistently interesting; however, the obtained results highlight that the proposed model still requires some adjustments and new applications in other companies.