Programas corporativos de inovação aberta e programas de intraempreendedorismo: um comparativo em relação ao desempenho inovador

Abstract

The main objective of this work is to understand how the assumptions that measure innovative performance are affected by the practices of open innovation programs and intrapreneurship programs. It is understood that, in the context of open innovation, relationship programs with startups and intrapreneurship programs can directly or indirectly affect the innovative performance of organizations, companies and corporations. Given the growth of corporate programs of this nature, there is a great need for research into practices such as open innovation and their results. In this sense, the research aims to make a comparison between the open innovation programs and intrapreneurship programs of three companies, considering the innovative performance in the following assumptions: (1) quantity and variety of products and services developed, (2) new technologies used in production and services; (3) new ways of organizing and managing work and (4) increasing the share of sales with new products and services and the (5) share of sales with new products for the company. In addition, the construction of the literature review uses a systematic review of sources published on the subject between 2018 and 2022. This work is classified as a multiple case study, covering three large Brazilian companies that are leaders in innovation in their sectors. Its nature is applied and exploratory-descriptive, based on a quantitative-qualitative approach. The results indicate that open innovation programs with startups and intrapreneurship, although distinct, pursue the same goal: promoting innovation, boosting technological progress and increasing organizational competitiveness. Open innovation is characterized by partnerships with startups, aimed at incorporating innovative ideas and technologies, while intrapreneurship stimulates creativity and entrepreneurial spirit among internal employees. In the three companies, the focus of the open innovation programs is to implement solutions in production and services, but there is no development of new products and services and, consequently, no increase in the share of sales. Although one of the companies has more than one type of open innovation program, with a specific one for developing new products and services, the result shows that management is unaware of the increase in revenue. Both programs provided new ways of organizing and managing work. However, with regard to the use of new technologies in production and services, the open innovation programs stood out, showing significantly positive results.