Participando com jogos: uma análise da gamificação como intervenção em pesquisas de opinião

Abstract

Survey over the years have become a practical and common way of collecting data using software for the most diverse purposes. Participation in Survey can be considered a phenomenon in which collaborative systems can be applied, since these systems are designed to allow people to communicate and work together in a shared space. In this approach, the survey can be considered as an instrument that operationalizes the cooperation between a research requester and the respondent. However, participation in Survey, regardless of the modality, is greatly influenced by the lack of engagement of the participants. Gamification, which is defined as the use of game elements and characteristics in non-game contexts, has been considered an approach to increase engagement and encourage participation in Survey. Thus, the objective of this dissertation was to investigate how gamification can be used as a motivational factor to stimulate engagement in Survey. The methodology of this work was defined based on the epistemological paradigm Design Science Research (DSR), which was used to carry out two research and two artifacts were developed, the Collaborative Engagement Model and the Opina Aí application. The artifacts were evaluated in two experiments in which two versions of the application were compared, gamified and non-gamified versions. Although the results regarding the impact of gamification on engagement have not been conclusive, this work can expand knowledge and support future studies in contexts where participation can be exercised collaboratively and provide guidance on the use of gamification in Survey.