Resumo:
This research proposes a study on cities as a communicative structure with levels of investigation that observe the city as a medium, media and mediation. From this perspective, the movement “Creative City, Happy City” of the City of Santa Rita do Sapucaí, state of Minas Gerais, is observed from the premise that the movement acts as a communicational device of the city. The movement announces a division into four axes of action, namely: technology, entrepreneurship, culture and citizenship, which are combined in the pairs “culture and citizenship” and “technology and entrepreneurship”. The composition of “technology and entrepreneurship” is guided by the concept of development, commonly understood by economic aspects, whereas “culture and citizenship” is guided by the city’s dynamics of life. However, under the aegis of technology, the city has been a guideline for transforming cognitive capital retention and technological export. Thus, it is necessary to reflect on what “Creative City, Happy City” is and how it communicates with the city and in what proportions it affects its dynamics and development. For research, an anthropological based methodology is used, with cartographic reference that counts on field research, participant observation, interviews and qualitative analysis. Epistemologically, Michael Foucault, Richard Sennett, Fabio La Rocca and other collaborators supported the research. This is an interdisciplinary study that supports discussions about development, technologies and society.
