Tomada de decisão no ambiente estratégico e gerencial: uma análise com base na gestão por indicadores de desempenho

Abstract

The implementation of new strategies in companies must start with the detection of problems that may affect their development. Thus, making improvements in the company's management system can contribute to greater profitability in the execution of its activities, thus allowing greater competitiveness. In this sense, the lack or poor definition of result indicators can cause a lack of synchrony with the objectives, poor monitoring of the area's performance, ineffective evaluations of results and feedback, in addition to slowness and lack of solid basis for decision making. Therefore, this study has the main objective of validating the process of implementing Management by Performance Indicators in one of the largest chains in the pharmaceutical retail sector in Brazil, focused on a Management of the corporate area of the Services Management Board. This research is characterized as applied, qualitative research of the action-research type, which establishes an intervention process, in order to evaluate the implementation of the Management by Indicators model in a network of the pharmaceutical retail branch. The work was carried out during the year 2022. The survey was carried out by the Board's Corporate Governance Management team, with the participation of the Researcher, who had effective participation, together with the team that was studied and who also received the action. Better results were verified in the execution of the activities carried out by the company's management, optimizing them in order to increase the company's revenue and profit, so that not only the company's owners and employees are benefited, but also the customers who enjoy the products and services offered by the company. There was total acceptance of the process by those involved. In view of the realization of this research, the implementation of the Management by Performance Indicators process was carried out in a company in the pharmaceutical retail sector in Brazil.