Resumo:
This dissertation seeks to analyze the sustainability and social empowerment strategy of circular thrift store business models located in the city of Itajubá/MG. The study applies the multiple case study methodology, the unit of analysis of which were the thrift stores located in the city of Itajubá/MG. The data was analyzed quantitatively and qualitatively, allowing for a comprehensive understanding of the topic. The dissertation answers important guiding questions: Q1: Are business models managed by women more sustainable? Q2: Does being a woman have an impact on job opportunities? and Q3: Does how women perceive themselves in society influence the management of their business? The results reveal that businesses run by women are more sustainable due to the positive impact of their thrift stores, which offer affordable clothing and support local enterprises. However, female entrepreneurs face a lack of recognition and gender discrimination, which makes them try harder to prove their skills. In addition, women's perception of themselves directly influences the management of their businesses. It was found that many maintain a positive self-image and confidence, which helps them to overcome challenges. This argues for the need for public policies to promote gender equality in the labor market, deconstructing negative stereotypes and allowing women to occupy leadership positions.
