Resumo:
With the behavioral change of professionals in the labor market, increasingly influenced by
new generations and technological evolutions of the 21st century, this research, aimed at
obtaining a better performance of these employees in organizations, proposes an
organizational management model based on gamification. Its unprecedented aspect is to
translate the competition among players, resulting from a traditional gamified intervention,
into a collective result which does not benefit the individual in corporate environments.
Using the research-action methodology, gamification was applied in two real companies from
different market segments. As a result of the application of the gamified model, it was possible
to identify its contribution regarding knowledge management, senses of critical and risk
analysis, interactivity between people, organizational climate, employee’s commitment and
engagement and, above all, uniformity and synergy of actions in order to achieve a positive
and common result for companies, making the work challenging and consistently interesting;
however, the obtained results highlight that the proposed model still requires some
adjustments and new applications in other companies.
