Resumo:
Global processes shake the local identities, habits and customs of Terra CaipiraPaulista, since
its culture is portrayed as outdated in the face of the development established by society. With
the influence of external references, it is necessary to reflect on how to revalue the identity of
rustic culture in contemporary times. Thus, the interdisciplinarity of Design and Territory will
dialogue with tradition and innovation to value the identities and a local product of the Vale
do ParaíbaPaulista, which already has an artisanal, cultural and tourist vocation. In order to do
so, a traditional artifact was identified through a bibliographic review that has an ancestry in
the region, from its use by the first indigenous inhabitants, Portuguese tropeiros, bandeirantes,
enslaved Africans to the arrival at the home of the caipira families, the artifact from the gourd
fruit. However, its production and use as a utilitarian object of food and beverages are
disconnected from its origin, due to competition with industrialized items. Therefore, the
artifact was revalued and its production rethought and resignified, through rapid ethnographic
research with producer and rustic artisans, in addition to experimental research for the
creation of the new concept and 3D modeling of the identity artifact. The conceptual project
was created for the future application in the fruit, which can have its development controlled
and molded with the techniques of additive manufacturing and thermo molding, in order to
improve and minimally intervene in its format, guaranteeing the quality of the product, the in
artisanal work and adaptation to contemporary design demands in line with tradition and
popular imagination. As a result of the research, the project and the popularization of science
were created with the traveling exhibition, a moment in which the community immersed itself
in the caipira universe and in the use of the gourd artifact. The study leaves as a legacy the
beginning of the revaluation of the material and immaterial caipira culture, the multicultural
identity of the gourd and the strengthening of the network. In addition to encouraging family
farming, artisanal, cultural and tourist production, through developed social technology.
