RICOMINI, Thulio Eugenio Portes de Almeida; http://lattes.cnpq.br/3023804012449299
Resumo:
For the success in software development it is necessary to balance the objectives of suppliers
with the needs of their customers; in this context, this work explores the prioritization of the
dimensions of value for the customer in the development of software for fuel stations, being
determined the main dimensions of value in the given context, as well as the division of
dimensions into three subcriteria each, approaching the prioritization model of company
decision-makers to the criteria of their customers. Thus, this research aims to present the main
dimensions of value to the software customer for gas stations, comparing priorities with
decision-makers and consumers, and presenting a value prioritization model for software
suppliers for gas stations. For this, this work uses a systematic review of the literature to delimit
the main dimensions of value according to the existing literature, answering how the value can
be measured, what its main dimensions are, and what is the definition of value in the context of
software development; following the dimensions are subdivided into three subcriteria each, the
dimensions next to the subcriteria form the AHP model applied to 12 specialists divided
between 6 decision-makers and 6 customers of a software company for posts, priorities are
evaluated between the 12 responses and then between the two groups of decision-makers and
customers. The available resource dimensions, costs, and delivery time are found as the main
components of customer value in software development; available features are subdivided
between software functionality, performance, and availability; cost subcriteria are fixed,
variable and indirect costs; and delivery time was divided between deployment time,
customization, and troubleshooting; the cost criterion is found as the leading dimension in the
value composition for the customer, followed by the available resources and finally by the
delivery time; when aggregate priorities are separated between decision-makers and customers
there is a difference in prioritization, decision-makers having a greater relevance of available
resources rather than costs, while customers point to costs as the main component of value;
using the subcriteria is noted the availability of the software (as availability and
troubleshooting time) as a point of attention for the software vendors. Finally, in the scenario
of software development for gas stations, customer value is defined as the customer's qualitative
perception of how well and how fast software can meet customer needs in contrast to the cost
of software; there is also a need to expand research to other segments, to compare value
prioritization in different user and product contexts.